I am completely obsessed with Ippudo. 100% over the top obsessed. Three reasons for my obsession in order: incredible pork buns, two for one Kirin special at the bar during weekday evenings, best ramen in the city. Ippudo is a well known chain in Japan, whose main game is ramen noodles. This is the restaurant’s first location to open outside of the homeland, and judging by the near one hour wait every time I go there (day or night), they are doing quite well. Ippudo does not take reservations, but there is almost always room at the bar to squeeze two bodies up to the counter and start sucking down Kirins while you wait. Though the front bar area is fairly humdrum, you will be surprised by the relatively large and slick space that is the dining room, which stands out in comparison to the minimalist Momofukus and the bare bones feel of the other East Village ramen joints. This place has a great, fun vibe (chefs in pajamas constantly yelling to the staff in Japanese), and the waiters are always polite and attentive.
Much has been said, on this site and every other media outlet in New York City, about David Chang and his “Momofuku Empire”. While its true that there is a bit of an Infatuation man crush going on here, I will also be the first to admit that the Momofuku Noodle Bar does not always live up to the hype (how could it?). It can be pricey depending on how you order, and it’s not the easiest place to get a table. There are definitely other celebrated ramen establishments in the neighborhood that serve a cheaper bowl of noodles, but to visit Momofuku Noodle bar in hopes of spending 10 bucks on some soup is to miss the point altogether. What makes the place special are all those other things on the menu that keep me coming back for a bar seat at the open kitchen like I’m actually going to learn something (I won’t). Come for the fried chicken special, come because there is pork in damn near everything, come because they have a soft serve machine, and come because they have a solid beer list. Make an evening out of trying new things and you won’t leave disappointed. Steinthal and I may argue over whether Momofuku or Ippudo claim title to the best steamed pork bun in the city, but we both certainly agree that Momofuku Noodle Bar is an indisputable Infatuation favorite.
Our somewhat unhealthy obsession with Momofuku and Ippudo might lead one to believe that’s the only Japanese ramen game in town. As any hardcore ramen enthusiast will surely tell you, that’s not the case. Although not as sexy or exciting as the aforementioned Infatuation staples, Setagaya serves a purpose as the best of the rest – a cheaper, quicker noodle alternative. Instead of long waits, steep prices and pork buns, Setagaya counters with a low key and authentic ramen experience. Like Ippudo, Setagaya is a New York outpost of a popular Japanese ramen chain. We’re not sure if the Japanese noodle slurping championships show on the ramen house TVs in Tokyo, but it’s awesome either way.
Giveaway: Dinner On Us
