The Smile is a relatively new “cafe and mixed use concept store” on Bond St. What does that mean? Well, it’s a rustic space that serves food and also sells housewares and nick-nacks to the coolest people you have ever seen. Essentially, it’s hipster Cracker Barrel.
Though The Smile has been open for close to a year now, we’re betting you haven’t heard much about it. Situated a few steps below the sidewalk, it’s a place that you have to be looking for to see, and other than the models and musicians that fill it for brunch, it remains relatively under the radar. Yes, brunch is popular, but it’s not yet overrun by the hoardes in this city that treat the meal like a sport. People eat and linger, everyone seems to know each other, and everyone looks really good – even with dirty hair and last night’s clothes on. Dinner service began only a few weeks ago, and like the breakfast and brunch menu, the food is surprisingly good. Imagine Freemans without the two hour wait. Things here feel laid back and matter-of-fact, as if those running the place have no interest in the hustle that can come along with making a New York City restaurant successful. Maybe they are simply confident that word will spread and people will come. Or maybe they just don’t want them to.
