Believe it or not, people used to live in Williamsburg because it was cheaper than Manhattan, not because it was cool. Before the hipster invasion began in the late 90’s, the South side belonged to the Hasidim and Peter Luger. Sure, there were always artists, musicians and .com hopefuls living there, but it was nothing like it is today. Hipster idealism has spread through Brooklyn like wildfire since then, and the outbreak isn’t contained within the borough. It’s become a nation-wide epidemic. Rappers in tight pants and fedoras. PBR on tap in Oklahoma. Meatheads in Ray-Bans and artists like MGMT and Grizzly Bear blasting from frat house speakers around the country. This is getting ridiculous and The ‘Burg is to blame. The initial source of the breakout? Diner. That’s right, one little restaurant that opened back on new years of 1998 started a domino effect felt around the USA. Didn’t you read The Tipping Point?
Diner has been a Williamsburg institution for a decade now. Originally built out of necessity by two friends in need of a place to eat, drink and hang out – it soon became not only their home base, but every other recent settler’s home as well. It’s like the hipster Plymouth Rock. As expected, Diner takes the form of, well, a diner. It’s basically a hole in the wall, and if it weren’t for the constant crowds, you’d probably wonder how a place that looks like this stays in business. Everyone inside is most definitely cooler than you, but they don’t think they’re better than you. Both the clientele and staff are friendly, and generally seem to be enjoying themselves. There are no hard copies of the menu, your server personally writes the daily specials by hand on your table.
